It seems like every year, despite none of our favorite teams playing, we watch the Super Bowl. And we eat throughout the day, starting with drinks and appetizers, followed by a big meal. Or, if you are a party animal, you are attending a party with lots of great food. Well, at least, lots of food.
So, how will this play out? Super Bowl Sunday is the second largest day of food consumption, following only Thanksgiving Day. The best guess is 2400 calories per person. And what is the total Americans will spend on game-day parties? A mere $14.1 billion!!!! And don’t be surprised if the NFL wants a percentage of the sales.
How about some wings to go with our craft beer? According to the National Chicken Council, yes there is such an animal, Americans will consume 1.33 BILLION chicken wings (up 2% from last year) on Super Bowl Sunday. I am not a big wing fan, but it does amount to $82 million.
Domino’s says that the Super Bowl is the third busiest day for pizza delivery. Halloween in number one followed by New Year’s Eve. Domino’s alone will sell more than 11 million slices of pizza, more than 350% of a normal Sunday. Total pizza sales is around 12.5 million pizzas. One in seven families orders takeout or have food delivered.
Here are some equally crazy numbers:
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$227 million of potato chips, $225 million of tortilla chips
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$13 million on veggie trays
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$10 million on deli dips
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$89 million on popcorn
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$58 million on deli sandwiches
But what about adult beverages? Beer leads the way with $1.2 billion (only 50 million cases). Wine is only $594 million, and hard liquor is $503 million. And be warned, I am sure the checkpoints will be in place that evening.
My favorite food item is guacamole. The Haas Avocado Board estimates 105 billion pounds of avocado will be consumed today. As they say in Southern California, where most of them are grown, Holy Guacamole!!
In the “other” category are: four million pounds of pretzels, and 2.5 million pounds of nuts. Only 10% of us will served grilled food, like dogs, burgers, and steaks. Soda is only $2.4 million, mostly I would guess, as a mixer. Antacid sales increase by 20% after the game!
So, what do we munch on during the game when we are home. Fairly simple, we just have guacamole and tortilla chips, perhaps a glass or three of bubbly or a beer during the game. Some sushi would be a good snack. Somewhere around dinner time, regardless of where the game might be, we have a nice dinner. Last year was sea bass, the previous year was Maine lobster. This year?
The best Super Bowl party I ever attended was up at Northstar at Tahoe (ski resort). After a day of skiing, we hit the party happy hour combination at the lodge. Of course, it was a Sunday night, and we were due back at work at 8am Monday morning. We did not make it since we got “snowed” in. It was a wild party, half the crowd rooting for the Steelers, and half for the hated Cowboys. What made it so great? Not the food or the booze, it was the enthusiasm of the crowd!
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